Livewire is proud to sponsor Sport Beach at Cannes, joining leaders across sport, culture and creativity for a week of high-impact conversation. On Monday, June 22, Co-Founder and Co-CEO Indy Khabra takes the stage to unpack why social isn’t failing brand building; the creative approach is falling short for marketers. Date/Time: Monday, June 22, 15:00–15:30pm
At ADWEEK House Cannes Lions, Livewire’s Indy Khabra, Co-Founder and Co-CEO, joins marketing leaders on Monday, June 22 to challenge why social creative is failing brand builders. The session explores how culturally relevant, platform-native ideas can adapt proven fundamentals to earn attention, build mental availability and drive relevance today globally. Date/Time: Monday, June 22, 12:35–1:20pm
Livewire’s Indy Khabra joins George Howes, Head of Canva Grow, and Isobel Perry, Global EVP of Strategy at DEPT®, for a Cannes Lions conversation on how brands grow through culture, creativity and gaming. Taking place Tuesday at DEPT® Garden, the panel explores new ways to build attention, relevance and performance. Date/Time: Tuesday, June 23rd, 16:00–16:45
Livewire’s David Duffield joins leaders from Overwolf, Havas Media Network and TikTok at Unplugged Cannes to examine where attention is moving beyond traditional media plans. The session explores gaming environments, creator platforms and community spaces, and how brands can evaluate, measure and invest in attention across culture, content and community. Date/Time: Tuesday, June 23, 12:30–1:00pm
