gamer-id | Livewire | Gametech & Gaming Marketing

GAMER ID - THE WORLD’S LARGEST GAMING IDENTITY GRAPH

WE KNOW THE GAMER

Access 3.6 billion players globally through the world's largest gaming identity graph, built specifically to identify, understand, and activate gaming audiences. Gamer.ID transforms gaming behavior into actionable audience intelligence, helping brands understand who gamers are, where they are, what they're playing, and how best to engage them. Built from billions of gaming, media, and identity signals, Gamer.ID provides a deeper understanding of gaming audiences than traditional demographic or interest-based targeting. The result is richer audience insights, smarter planning, and more effective activation.

ONE ID, EVERY SCREEN, EVERY GAME

Gamers don't engage with media on a single platform. They might watch content on Connected TV, scroll social media during the day, play mobile games on the commute home, and jump onto console or PC in the evening. Gamer.ID connects these fragmented behaviors through a single, persistent identity, enabling brands to reach the same gamer across every touchpoint. Activate audiences across: • In-Game • Mobile • Connected TV • Social • Video • Display With one unified audience, brands can manage frequency, reduce duplication, and deliver consistent messaging across devices, formats, and platforms. The result is smarter audience targeting, more efficient media investment, and a complete view of how gamers engage across the digital ecosystem.

BUILT FROM REAL GAMEPLAY BEHAVIOR

Not all gamers are the same - and Gamer.ID knows the difference. From competitive players who game late into the night to casual mobile users filling downtime, Gamer.ID builds precision audience segments from real gameplay behavior, content consumption, device usage, and identity signals. Every segment reflects how people actually play, watch, and engage - not broad demographic/contextual assumptions. The result is audiences that are more accurate, more relevant, and ready to activate across any format or platform.

AUDIENCE INTELLIGENCE, POWERED BY AI

Gamer.ID doesn't just help brands reach gamers - it helps identify the right gamers to reach before a single impression is served. Powered by AI, Gamer.ID analyzes billions of gaming, media, and behavioral signals to surface insights your planning team can act on immediately, uncovering which audience segments over-index for your category, which formats drive highest engagement, and which moments in the gaming day are most receptive to your brand. Know who to reach. Understand why they matter. Activate with confidence.

PROVEN CAMPAIGN PERFORMANCE

When you reach the right gamer, everything performs better. Gamer.ID's gameplay-based targeting consistently delivers stronger results than standard interest or demographic data - proven across formats, markets, and campaign objectives.