LIVEWIRE PRIVACY POLICY
LAST UPDATED: August 2026
Livewire is committed to the legal processing, confidentiality, and security of all personal data we handle, in accordance with all applicable laws and as described in this Privacy Notice.
This Privacy Notice describes the personal data that we collect, how that data is processed, and your rights and choices in relation to it.
Livewire may change this Privacy Notice from time to time, due to changes in our business, technology, applicable laws, or any other reason. Please check this page from time to time to be informed of the latest changes.
1. Categories of data, sources of data, purposes of the processing and legal basis for the processing
Livewire is global gaming media company and a provider of creative and advertising services in the gaming sector.
In order to provide our services and manage our business, we collect and process personal data relating to:
- consumers
- our clients and potential clients
- our other business partners
- visitors to our website
2. Recipients and International Transfers of Personal data
Your personal data may also be stored and processed in any country where we operate or have engaged data processors.
We may disclose personal data to the following categories of third parties:
- Our affiliates involved with the provision of our products and services;
- Our clients as part of our services;
- In the event of merger, acquisition, or any form of sale of some or all of our assets, in which case personal data held by us may be transferred to the new owner (or a potential owner who has committed to keeping it confidential);
- Other organizations that provide services in support of our services and business such as:
- advertising partners (e.g. demand side providers, supply side providers, social media platforms, gaming partners, ad exchanges and marketplaces);
- providers of IT-related services (e.g. data management platform, data hosting and warehousing, database management, search engine, business tools, ID and authentication, project management, trouble ticketing);
- data analytics providers;
- anti-fraud and brand safety providers;
- security and risk auditing services;
- website development, hosting, management, and maintenance providers;
- AI services (but we do not use AI to take decisions with legal or other significant impacts or allow third party AI systems to use personal data of training or models or algorithms);
- marketing, advertising, and communications service providers (e.g. CRM, email and lead management, client satisfaction surveys); or
- tax processing, accounting, legal, insurance, or payment service providers.
These organizations process personal data and other data on Livewire’s behalf, but our contracts with them oblige them to meet data protection standards as strict as those that apply to us, and not to use your personal data for any other purpose.
Where such disclosures result in a transfer of personal information to places outside the EU/EEA/UK, or other countries that are officially regarded by EU or UK authorities as having adequate data protection laws, then this will be done only on the basis of legal safeguards aimed at ensuring that your data is kept as secure as under applicable laws. These may include standard contractual clauses for data exports as issued by the European Commission or another supervisory authority. A copy of such safeguards may be available from us if we receive a valid request.
If Livewire is required by law to disclose personal data or receives a request for personal data from a government, national security, or law enforcement agency, or other regulator, we would normally comply with such the same without notifying affected individuals.
3. Storage period
We only retain data for as long as necessary for the purpose for which the data was collected.
Advertising-related data is normally retained for up to 1 year (unless we are requested to delete it earlier).
We may retain contact data for at least the time that you or your organization has an account, agreement, or other relationship with us. If you have subscribed for a newsletter or other information, we will keep your contact details until you unsubscribe.
We keep data relating to client, partner, or supplier contracts for at least the applicable limitation period for bringing legal claims in order to be in a position to resolve any such claims. We may also keep data for longer periods where required for accounting, tax or legal reasons (in which case data use will be limited to such purposes).
4. Your Rights
Depending on your location and the privacy laws that apply to you, you may have all or some of the following rights under those laws:
- To access your personal data;
- To have your personal data corrected or updated;
- To object to processing of your personal data for direct marketing or for certain other purposes;
- To restrict our processing of your personal data in certain circumstances;
- To receive notice of what categories of personal data will be collected and the purposes for which it will be used;
- To receive confirmation of whether or not your personal is being processed, plus information on how it is used, sold or shared;
- To receive a copy in a portable format for transmission to another organization;
- To opt out of sales or sharing, and in some states to opt out of data processing for targeted advertising and/or profiling for significant purposes;
- To request deletion of your personal data (“the right to be forgotten”);
- To limit use of sensitive information to necessary uses;
- Not to be discriminated against based upon your exercise of any of your legal rights relating to your personal data.
As a client or potential client, we may send you direct marketing communications in respect of our similar products and services in accordance with applicable laws. You can decline such communications by contacting us or as explained in each communication.
If you wish to exercise any of the above legal rights, you (or your authorized agent) can write to us using the contact details in Section 6 below, and we will respond within required with the periods laid down by applicable laws (normally one month or 45 days). If you make such a request, including through an authorized agent, we reserve the right to verify your identity and the agent’s authorization. However, we may not be able to respond to your request if it is not permitted or foreseen under applicable laws.
If we refuse a request to exercise your rights, then you are entitled to an internal appeal. You can exercise this right by contacting us, indicating the decision you wish to appeal and the reasons for the appeal. The decision will then be reviewed by one or more of our executives or legal counsel (who were not involved in making the original decision) and we will inform you of the result of the review.
5. Additional Information for California Residents
To supplement the details provided in Sections 1 and 2 of this Privacy Notice, we inform you that, during the twelve months before the publication of this Privacy Notice, Livewire collected:
(1)the following categories of personal data:
(A) Identifiers such as a real name, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, or other similar identifiers.
(B) Information that identifies, relates to, describes, or is capable of being associated with, a particular individual, including, but not limited to, his or her name, signature, address, telephone number, education, employment, employment history.
(D) Commercial information, including records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
(F) Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an internet website application, or advertisement.
(G) Geolocation data.
(H) Audio, electronic, visual, thermal, olfactory, or similar information (e.g. video calls).
(I) Professional or employment-related information.
(K) Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behaviour, attitudes, intelligence, abilities, and aptitudes.
These categories of information were disclosed to our providers of IT-related services (e.g. data storage, website development, hosting, management, maintenance, or analytics services), and/or marketing, advertising, and communications services, for our business purposes, as referred to in Section 1.
(2)the following categories of sensitive personal data:
Account log-in in combination with any required security or access code, password, or credentials allowing access to an account.
These categories of information were disclosed to our providers of IT-related services (e.g. data storage, website development, hosting, management, maintenance, or analytics services) for our business purposes, as referred to in Section 1.
The business purposes referred to in this Section include:
- Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards;
- Helping to ensure security and integrity;
- Debugging to identify and repair errors that impair existing intended functionality;
- Short-term, transient use as part of your current interaction with us;
- Performing services on our behalf, including maintaining or servicing accounts, providing client service, processing or fulfilling orders and transactions, verifying client information, processing payments, providing financing,providing analytic services, providing storage, or providing similar services;
- Providing advertising and marketing services;
- Undertaking internal research for technological development and demonstration;
- Undertaking activities to verify or maintain the quality or safety of our services or devices.
We have not sold Personal information in the past 12 months.
We have shared the following categories of Personal Information in the past 12 months:
(A) Identifiers; (F) Internet or other electronic network activity information; and (K) Inferences (e.g. interests and preferences).
6. Contacting Us
If you wish to exercise any of your legal rights or have any other inquiry in relation to this Privacy Notice, please contact us at the addresses below:
Livewire
Suite 339, 3 Albert Coates Lane, Melbourne VIC 3000, Australia
Our representatives in Europe are:
Livewire Group UK Ltd
167-169 Great Portland Street,
London, UK, W1W 5PF
Cookies Policy
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Use of cookies helps us to improve our products and services and our website and to deliver a better and more personalized service by enabling us to:
- Estimate our audience size, geography, and usage patterns;
- Store information about your preferences;
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