Livewire was founded in 2021 by Brad Manuel and Indy Khabra

Livewire was founded in March 2021 with a bold mission: to become the defining generational gaming media company. The idea was sparked by Brad Manuel, then CEO of a global gaming talent business, and Indy Khabra, former Regional CEO at Dentsu Programmatic. They saw the shift early. Attention was moving fast toward gaming, but brands were falling behind. There was no media company built to translate the language of play into performance. So they built it. Livewire launched in Australia and quickly scaled across global markets. The UK followed in 2023, then the US in 2024. Canada and the UAE came next in 2025, with the UAE launch delivered in partnership with Dubai Media. With a team of 60 and growing, Livewire is leading the next-gen attention economy. From in-game ads to creator-led campaigns, we help brands show up where culture is created. In-game. In-stream. In real time. Our purpose is simple: unlock innovative, scalable, and effective gaming marketing for global brands. The future of media is interactive. The next generation is already playing. Livewire is where brands join them.