INTRODUCING GAMER.AI
Our insights on the gaming audience are driven by Gamer.AI, our AI-driven natural language search tool. This not only fuels our campaigns for global brands but also our proprietary research.
INSIGHTS ON GAMERS FUELED BY AI
LIVEWIRE'S LATEST RESEARCH ON GAMERS
THE POWER IN PLAY
Livewire and PMCI Play’s Power in Play study reveals that 82% of gamers use gaming to cope with stress, anxiety and depression, with the number rising to 92% among Gen Z. Based on a survey of over 2,400 gamers across the US, UK, Canada and Australia, the research explores how identity, gender and culture shape the gaming experience. It challenges outdated gamer stereotypes and highlights a growing demand for better representation. Gaming is also seen as one of the last expenses people give up. For brands, this study positions gaming as a powerful channel for identity, community and emotional connection.
GAME TIME IS THE NEW PRIME TIME
New research from Livewire reveals a major shift in family entertainment: 74% of families now game together, with prime-time gaming replacing traditional TV on Saturdays. With no second-screen distractions and a boost to children's development, gaming is not just fun—it’s a new family tradition. Download the full study now!
THE 2024 NEXT-GEN ATTENTION STUDY
Livewire's 2024 report reveals gaming as the top entertainment choice for Gen Alpha, Gen Z, and Millennials. Brands must create immersive, playable experiences to capture attention. Gen Alpha is particularly open to in-game branding, leading to increased purchases. Download the full study to discover how to engage the Next Gen!
