What ad formats are available?
Currently you can choose from:
More formats will be added in the future.
Can I target specific audiences?
Yes. We'll recommend audiences based on your industry, or you can browse over 1,000 Gamer.ID audience segments, including gaming interests, demographics and lifestyle behaviours.
How does Gamer.ID targeting work?
Gamer.ID is Livewire's privacy-safe audience platform. It uses consented gaming signals to help reach relevant audiences based on real gaming behaviours and interests.
Can I advertise any product or service?
Yes. Most products and services can be advertised through Ads by Livewire. However, campaigns in certain regulated or sensitive industries - such as alcohol, gambling, nicotine and tobacco, pharmaceuticals, cryptocurrency, dating, politics and religion may require additional review before they go live. If we need any further information, our team will be in touch.
What countries can I advertise in?
Ads by Livewire supports campaigns across multiple countries. Available markets will be shown during campaign setup.
What creative specifications do I need?
Your Canva design is automatically checked before submission to help ensure it meets the required specifications for your chosen ad format.
Can I use an existing Canva design?
Yes. Simply open any eligible Canva design and launch Ads by Livewire from the Apps panel.
Will my ad appear in a specific game?
Campaigns run across our premium gaming network to maximize reach and performance rather than being limited to individual games.
How much does it cost?
You choose your own campaign budget, with a minimum spend of $500 AUD, USD, GBP or EUR (depending on your billing currency). Your total cost will be shown before payment.
Will I be charged immediately?
Your payment is securely held when you submit your campaign but won't be charged until your creative has been approved, typically within 24 business hours. If changes are required, we'll contact you before processing your payment.
When will my campaign go live?
Most campaigns are reviewed and approved within one business day. Once approved, your campaign will begin delivering according to your selected schedule.
What happens after I submit my campaign?
Our team reviews your campaign to ensure it meets our creative guidelines. Once approved, we'll launch your campaign and send you a confirmation along with your reporting link.
Why does my campaign need to be reviewed?
Every campaign is reviewed to ensure it meets platform requirements and delivers the best possible experience for players.
If you're unsure whether your campaign is eligible, contact us at ads@livewire.group before submitting your campaign.
What happens if my campaign isn't approved?
If your campaign doesn't meet our creative guidelines, we'll explain why and help you make any required changes before it goes live.
Can I edit my campaign after submitting it?
If your campaign hasn't launched yet, contact the Livewire team at ads@livewire.group and we'll do our best to accommodate your changes.
Can I pause or cancel my campaign?
Campaigns can usually be paused before launch. Once live, changes depend on delivery status and inventory already served. Contact ads@livewire.group for assistance.
Can I run multiple campaigns?
Yes. You can launch multiple campaigns with different creatives, audiences, markets or budgets.
How do I track my campaign performance?
You'll receive a personalized reporting link with key campaign metrics such as impressions, clicks and other performance indicators relevant to your selected format.
Where will my ads appear?
Your ads are delivered across premium mobile games. Depending on your chosen format, they'll appear naturally during gameplay in a way that's engaging without disrupting the player experience.
Is my campaign brand-safe?
Yes. Your campaign will run across Livewire's curated network of premium mobile games, providing a more controlled advertising environment than the open web. Every campaign is also reviewed before launch to help ensure a high-quality experience for both advertisers and players.
Can someone help me choose the right campaign setup?
Absolutely. If you're unsure which audience, market or format is right for your campaign, our team is happy to help before your campaign goes live.
Who can I contact if I need help?
You can contact the Livewire team anytime at ads@livewire.group and we'll be happy to help.