Zynga Partners With Livewire To Bring International Expansion to Advertisers
Livewire, the global gaming marketing powerhouse, is joining forces with Zynga, a global leader in interactive entertainment, across the UK, Australia, and New Zealand markets. This strategic alliance combines Livewire's next-gen attention platform with Zynga's massive reach with over 6 billion downloads and players in 175 countries. Through popular franchises like Words With Friends, Match Factory, and CSR Racing, the partnership will enable brands to engage gaming audiences through rewarded video, playable ads, and custom integrations, all powered by advanced targeting capabilities and data-driven advertising solutions.
"This exclusive partnership with Zynga marks a significant milestone in our mission to connect brands with gaming audiences at scale," said Brad Manuel, Co-Founder of Livewire. "By combining our unparalleled audience insights with Zynga's extensive user base and cross-platform accessibility, we're creating a powerful entry point for brands looking to make meaningful connections in the gaming space across the UK, Australia, and New Zealand markets."
“Mobile gaming has emerged as the premiere media channel, connecting brands with their target audience through immersive and interactive experiences”, said Gabrielle Heyman, Zynga’s Vice President of Global Brand Sales and Partnerships. “We’re thrilled to be partnering with Livewire to unlock this unparalleled opportunity for brands looking to tap into the highly engaged players found across our vast portfolio of mobile games.
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