Livewire, the global leader in gaming marketing, is thrilled to announce its strategic expansion into the North American market. With a proven track record across APAC and Europe, Livewire is set to redefine gaming marketing in the US by leveraging cutting-edge gaming technologies, proprietary data, and deep audience insights that have consistently driven exceptional results.

Livewire’s secret sauce is its next-gen attention platform, a data-driven engine designed to maximize the impact of gaming advertising for brands. This platform integrates unique audience insights, exclusive media, high-performance gaming strategies, and bespoke world-building capabilities with a gaming SSP and DMP. The result is a precision-targeted approach ensuring brands connect with the right audiences, in the right context, at the right time. Backed by award-winning campaigns for global brands like Samsung, Maybelline, and Uber Eats, Livewire's ability to deliver interactive, immersive, and culturally resonant experiences positions it to lead the US market, offering clients an unmatched competitive advantage in a rapidly evolving landscape.

At the forefront of this expansion are recently appointed Global CEO Tom Simpson and co-founder Indy Khabra, who has made a strategic move from Australia to North America to further drive the company’s global presence. Livewire has meticulously assembled a team of star players from across the gaming ecosystem, dedicated to helping brands capitalize on the unique opportunities that gaming offers, including:

• Anthony Alexander joined Livewire as Chief Revenue Officer. With over a decade of executive leadership and business development experience, Anthony brings a wealth of expertise in revenue growth and strategic partnerships. His leadership will drive Livewire’s content and partnership’s strategy for brands leveraging his deep understanding of digital media, entertainment, and gaming landscapes.
• David Bluver joins Livewire as Senior Director of Partnerships, bringing over 15 years of digital ad sales experience. David began his career as a TV media buyer in 2009, then moved to Business Insider, serving as Account Executive and Sales Director until 2018. He later joined Group Nine Media as Sales Director and most recently led North American Sales at Enthusiast Gaming, where he led collaborations with some of the largest brands in the US. David brings his extensive expertise in digital media and sales to Livewire, where he will be instrumental in driving growth and innovation in the gaming space.
• Brooke Delott joins as Senior Director of Partnerships, NY. Previously with Enthusiast Gaming, Business Insider and Conde Nast, Brooke has a strong background in media and partnership development. Her role will focus on forging and nurturing strategic relationships that drive growth and innovation for Livewire.
• Jonathan Hamblin steps into the role of Head of Creative Strategy, North America, bringing over 20 years of games industry experience with him. A Cannes Lions-winning Creative Director for gaming marketing campaigns, Jonathan previously led creative at SuperAwesome Gaming. Reporting to Livewire’s Global CSO Gareth Leeding, his innovative approach to design and content strategy will enhance Livewire’s creative offerings, ensuring campaigns resonate deeply with gaming audiences.
• Brian Farmer is a seasoned leader and award-winning creative with over 12 years of experience in management, marketing, and brand partnerships. Known for connecting brands with talent and culture, he excels in crafting compelling marketing stories that drive significant results. Formerly the Director of Partnership Strategy at Loaded and Partnership Operations at 100 Thieves, Brian now serves as a Creative Strategist at Livewire.
• Kate Mahoney brings her dynamic expertise to Livewire as Senior Account Manager in Los Angeles. With 7+ years leading top Entertainment and Gaming accounts, she thrives in fast-paced environments, delivering exceptional client relations and a keen attention to detail.
• Alex LiDonni becomes Senior Director of Partnerships, LA. With experience at FaZe Clan, ABM, Loaded and AdColony, Alex is well-versed in the gaming and advertising sectors. He will play a crucial role in expanding Livewire’s footprint in the LA market and beyond.
• Ally Rothstein Martin joins as Senior Director of Partnerships, bringing a wealth of experience as a seasoned partnerships architect and digital branding expert, with a proven track record in building client relationships and leading successful digital campaigns.
• Nicholas Andryc joins Livewire as Senior Director of Partnerships for the Midwest. With two decades of experience in gaming and entertainment, Nicholas brings a deep understanding of audience engagement to his new role. His previous positions at Misfits, and MiniClip have equipped him with a unique skill set in navigating complex digital landscapes.
• Jess Leong steps into the role of Head of Media Activation, North America and Europe. Jess’s comprehensive knowledge of media activation strategies will drive Livewire’s media campaigns to new heights, enhancing engagement and performance.

With over 40 gaming experts from media, tech, strategy, and creative, Livewire ensures that every campaign is informed by deep insights and data on the gaming audience.