Brief:
Create fame for Uber Eats within the gaming community.
Solution:
Livewire brokered a partnership with one of the biggest games of the year, Starfield. We launched a world first pop-up inside the Uber App. We created a Starfield store, recreated the most loved products from the game and enabled Sydney-siders to get almost almost anything delivered to their doorstep for one weekend only.
Project delivered in collaboration with EssenceMediaCom and Akcelo.
