Brief:
Build on the presence Samsung have established in gaming with ownable partnership activity that creates a platform to deliver deep engagement amongst gamers.
Solution:
As part of the Ultra Arcade: Season 2 rollout we decided to target a new audience with an integration into one of the world’s biggest mobile games.
We dropped into the original Battle Royale; PUBG Mobile, for a 4-week integration celebrating the Samsung Galaxy S25 Ultra.
The partnership includes
- Unique in-game challenges for players to complete
Galaxy S25 Ultra branded in-game hub
- Geo-targeted in-game notifications and messages to connect with all UK players
- Galaxy S25 Ultra devices on offer to players who interact with the in-game quest
