Brief:
Launch the Christmas action film ‘Red One’ as a new franchise to a young male audience.

Solution:
We recognized that Anime Defenders, a top 10 Roblox game, was a perfect fit to launch this franchise with young male teens. It had over 3 billion game visits, a hugely engaged audience playing on average for 10 minutes plus and a development team ready to go above and beyond on the integration.

We seamless integrated the film experience into the game by adding a raid level inspired by the film, developed with the filmmakers and production assets to ensure accuracy.

We created a collectable character based on a character from the film, created unique UGC and also featured the movie’s trailer in the main lobby.

Project delivered in partnership with Amazon MGM Studios, Small World Games and Barrier Four.