Brief:
Drive awareness and excitement among new and existing fans for the Smile 2 theatrical release.
Solution:
We partnered with influencers whose audiences had an affinity for horror games, led by DansGaming during his 13th Annual Horror Month on Twitch. Additional creators, including QTCinderella, Cinna, and Courage, hosted sponsored streams where they played the trailer for their viewers, executed ad reads highlighting the film's release date, and leaned into the “curse” by smiling creepily into their cameras as if taken over by the film's curse.
Each influencer amplified the campaign's reach with supporting social posts to engage their horror-loving audiences, with Dan specifically creating a recap compilation featuring moments from all their respective streams.
