Brief:
Launch Fortnite Battle Royale Chapter 5 Season 4: Absolut Doom with an IRL cultural event in London that cuts through and gets UK gamers hyped to play.
Solution:
We brought Summer 2025’s biggest blockbuster to the real world with Dr Doom taking over the Virgin Media Gamepad.
A 1 for 1 replica of Doom’s in game throne landed outside The O2 entrance, and we transformed the Virgin Media Gamepad into Castle Doom with sigils, stained glass windows and the imposing Doom himself.
Inside, lightboxes as well as takeovers of the cave and the stage streaming room continued the immersive experience for fans and talent to enjoy. We invited top tier streamers including Talia Mar, Miniminter and Slogo to attend and stream live, as well as TikTok stars Josh Samsoj and ReplayzGaming not to mention a squad of Twitch talent including Aimsey & Bekyamon.
Working alongside Epic, Disney, O2 Priority and Virgin Media we have competitions and screen takeovers running from August – September with UK gamers invited to defeat Doom, if they dare.
