Brief:
Take a traditional Australian bank, engage a younger audience and drive sign-up’s.
Solution:
Livewire hijacked the world’s biggest basketball game with a half-court challenge Gen Z Australia could not resist. We created an ANZ Bank custom court, brokered a nationwide in-game media deal that unlocked courtside hoardings and ‘neighborhood’ media placements.
We also launched a ‘Shoot Your Shot’ competition, simply submit your best shot from the centre of the custom court and enter your details to win rewards. The best shots were then celebrated by our top influencers.
