Livewire Brings In-Game Advertising to Canva's 265 Million Users
Ads by Livewire is the first gaming integration in Canva, adding a self-serve route into a channel that has only ever been bought through managed campaigns.
Livewire, a global gametech media company, today launched Ads by Livewire, the first gaming integration in the Canva App Marketplace. The app lets anyone who creates in Canva turn their designs into ads inside some of the world's biggest games. Build your creative, pick your audience, set your budget, and launch, all without leaving Canva.
Until now, gaming has been bought as a managed campaign: bespoke deals, custom formats and publisher-by-publisher negotiation, planned over weeks. That route remains, and it is how the largest and most ambitious gaming campaigns are built. Ads by Livewire brings a self-serve model to marketers globally, live in a day, delivered through an AI orchestration and an agentic activation layer.
Gaming reaches 3.6 billion people worldwide, an audience the size of social media, with the same hold on consumer attention. Players are engaged, not scrolling past. The integration with Canva makes it easier for marketers to create for gaming audiences just like they do for social media.
How it works: Getting started takes minutes. Users can open an existing Canva design or create a new one, then launch Ads by Livewire. They can select their desired format, audience, geographic location, and budget, and preview their ad within real gaming environments before committing. Once submitted, the campaign is reviewed within 24 hours. Self Serve campaigns start from $500, with new customers eligible for a $100 bonus on their first order within the first two months of launch.
“Gaming’s audience has always been there. The access has not," said Indy Khabra, Co-Founder and Co-CEO of Livewire. “Behind every player is a consumer, and that consumer matters to every brand category. Whether you run a global brand, an agency running fast turnaround work for a client or a local pizza shop, you can now reach that audience with the designs you already make in Canva. That has never been possible before.”
Canva serves 265 million people worldwide and operates an open ecosystem that already connects partners including Meta, TikTok, and LinkedIn. Livewire is the first to bring gaming into it. Marketers who already run social campaigns from Canva can now add gaming alongside them, using the same assets and the same workflow.
"Marketers need to scale their work across more platforms than ever before. Livewire connected through our open ecosystem, a brand can build once in Canva and publish that same asset straight to gaming platforms, without a separate production process or a separate team. This is Canva’s all-in-one creative ecosystem in action. It’s one workflow, pluggable with every platform marketers need," said Bryant Lee, Global Head of Partnerships and GTM.
Livewire will bring the integration to life as a sponsor of Canva World Tour, helping audiences build new skills and deepen their expertise through free Design School learning. A dedicated Design School video will show audiences how to turn their own Canva designs into gaming ads—bringing the self-serve model to life through practical, hands-on learning.
Campaigns run in two high-impact formats at launch, in-game billboards and interstitial banners, with more to follow in early 2027. Ads appear inside premium gaming environments where players are fully engaged, not scrolling past. Audience targeting is powered by Gamer.ID, Livewire's privacy-safe gaming identity solution, which uses real gameplay behavior rather than inferred interests to reach the right players across mobile, console, PC and TV Every campaign runs in curated, premium gaming environments reviewed by Livewire, with no adjacency to user-generated content.
Ads by Livewire is available to Canva users globally now. Visit livewire.group to learn more.
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