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Tuesday, May 3, 2022

Livewire and Activision Blizzard Media sign exclusive partnership in ANZ

The exclusive partnership between Activision Blizzard Media and Livewire provides brands and marketers the ability to engage ANZ’s largest mobile gaming audiences, through blended in-game ads and custom creative executions.
Livewire and Activision Blizzard Media sign exclusive partnership in ANZ

Activision Blizzard Media and Livewire have signed an exclusive partnership to enable brands to authentically engage the mobile gaming audience across ANZ. The daily average play time for mobile games within ANZ is 20 minutes per day, a testament to the consistency and attention of the mobile gaming audience.

Livewire creates experiences and integrated marketing strategies for the gaming audience using gaming publishers, talent, digital platforms, and emerging technology. Activision Blizzard Media connects brands and players with fan-first integrated advertising experiences across gaming and esports.


Co-Founders of Livewire, Brad Manuel and Indy Khabra, said, ”Through our exclusive partnership, we look forward to reaching new audiences through mobile games like Candy Crush Saga and demonstrating the power of AAA mobile in-game advertising. Livewire reaches the entire spectrum of gaming audiences demystifying any bias.”


Alex Kinzig, Director of Demand Partnerships, Activision Blizzard Media said “We’re excited to be partnering with Livewire to expand our footprint in the Australian and New Zealand markets and provide more opportunities for brands to reach a highly-engaged and leaned-in audience by integrating in our premium mobile titles such as Candy Crush Saga.”

About Livewire:


Livewire is a global gaming marketing & gametech company with offices in ANZ, APAC and EMEA and APAC.


Livewire creates integrated gaming marketing strategies, using their experience with gaming publishers, talent, digital platforms and emerging technology to design campaigns and deliver solutions that add value. As the leading gaming & esports ecosystem expert and trusted partner to brands, Livewire helps with entry and strategy across the metaverse in gaming marketing, delivering evergreen solutions where data informs content, improving performance and engagement. For more information, visit


About Activision Blizzard Media:

Activision Blizzard Media is the gateway for brands to the leading interactive entertainment company with hundreds of millions of monthly active users around the world. Our legendary portfolio includes iconic mobile game franchises such as Candy Crush™, esports like the Call of Duty League™, the Overwatch League™ and some of the top PC and console gaming franchises such as Call of Duty®, World of Warcraft®, and StarCraft®. The idea is simple: great game experiences offer great marketing experiences. Learn more at


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